ISLAMABAD: The Tobacco Control Cell (TCC) of the Ministry of National Health Services has conducted more than 402 awareness and capacity building sessions for law enforcement agencies (LEAs), authorised p
ersons and general public in which about 12,000 p
ersons have been sensitized and trained.
The cell is taking demand and supply reduction measures to control epidemic of tobacco use in the country. Tobacco use is a single largest preventable cause of death in the world and in Pakistan, tobacco kills 1,645 men and 442 women every week, which is about 298 deaths per day, 2,087 per week and 108,800 per year.
Highlighting the measures adopted by the cell to control tobacco epidemic in the country, official sources on Sunday said these included policy and legisl
ation level interventions, ban on import of Sheesha (tobacco and non-tobacco) and related substances, introduction of pictorial health warning on cigarette
packs and outers, ban on tobacco products advertisement in print, electronic and outdoor media and ban on free samples, cash rebates, discounts and sponsorship of events.
The other steps included ban on manufacturing and sale of cigarettes
packs having less than 20 cigarette sticks, illegaliz
ation of ‘designated smoking areas’,and increase in FED on cigarette
packs (40.33% increase in FED in last two financial years-44.77% on lower slab and 35.89% on upper slab).
Under infrastructure development and institutionalization, the sources said Tobacco Control Cells have been established in Khyber Pakhtunkhwa (KP) and Balochistan while Punjab and Sindh have
committed the same.
Some other steps included form
ation of National Technical Advisory Group (TAG), form
ation of technical working group on tobacco taxation, form
ation and activ
ation of prov
incial implement
ation committees/task forces for tobacco control in provinces, form
ation and activ
ation of district implement
ation and monitoring
committees on tobacco control in model districts and form
ation of district enforcement teams in model districts.
Moreover, under awareness interventions, the sources said, the cell conducted prov
incial and district implement
ation committees meetings, launching of two national mass media campaigns – Sponge (2016) and Tobacco is Hollowing You Out (2015), dissemin
ation of inform
ation materials on hazards of tobacco use, second hand tobacco smoke and tobacco control laws (1,157,000 units have been disseminated), install
ation of plates/posters carrying “Smoking is an Offense” message in ministries, schools/universities, hotels, public service vehicles and other public places and also install
ation of 200 boards with tobacco control messages at public places in Islamabad.
Similarly, under multifarious awareness interventions, the sources said cell’s endeavours included radio and TV programmes, newspaper ads, production and airing of two documentary films innational and regional languages, incorpor
ation of tobacco control messages in curriculum and branding of buses with tobacco control messages in Islamabad/Rawalpindi.
The sources said under enforcement measures, the cell ensured capacity building of law enforcement officers/authorized p
ersons, raids by law enforcement teams and as a result 963 cases have been registered across the country under various sections of the 2002 ordinance.